Ткачев Анатолий Викторович (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} metanymous) wrote,@ 2009-01-03 18:14:00 |
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Steve Andreas’ NLP Blog
Two Advanced NLP Trainings in Boulder, CO:
These will be small group trainings in our home, so be sure to sign up early if you want to ensure your spot!
I. January 24, 2009 (Saturday)
Steve Andreas: Advanced Small Group Consultation Seminar in our Home (north of Boulder)
For some time I have been wanting to meet with other NLP-trained people in an informal small group, both to teach and to learn. This first meeting will be somewhat experimental. Together we will discover what content and formats are most interesting and useful. Here are some of the options we can choose among:
• Present and/or demonstrate some newer patterns in NLP,
• Lead a review and critique of a videotaped client session segment or two,
• Do some open-ended change work demonstration sessions with clients, commenting on aspects of what I observed, thought about, and did, both verbally and nonverbally,
• Perhaps do some “What can I do with this client?” consultations,
• Present some refinements/updates of some older patterns,
• Respond to the questions and interests of participants.
• Do some “instant modeling,” for instance the difference between loneliness, which is frequently a problem, and solitude, which isn’t.
• If you have a client that you think might be willing to be a demonstration client, contact me by phone or email.
• See my new NLP blog http://realpeoplepress.com/blog/ for some articles about other approaches that can be understood in greater depth using NLP modeling, and that can add skills and flexibility to what you already do.
I am thinking about having additional one-day seminars with different content each time, perhaps once a month.
Prerequisite: minimum of NLP practitioner training or equivalent background, and preferably more.
Maximum of 20 people, 9-12 AM and 1-4 PM, Cost $95 in advance, including lunch. (Ample and varied sandwich components will be provided for you to make your own gourmet sandwich.) Workshop fee is fully refundable if not enough people sign up, or in case of significant illness or hardship.
II. May 19-20, 2009 (Tuesday/Wednesday) with Nick Kemp
Nick Kemp is a new and valued colleague whom I met earlier this year through Andy Austin, author of The Rainbow Machine, and enjoyed meeting in person at the IASH NLP Conference in September. He will be visiting Connirae and I in Boulder, and is willing to do a small workshop in our home on those two days.
On the first day (May 19) Nick will teach some very rapid and effective ways of working with anxiety and other strong feelings. You can view a demonstration of one of these methods and get a good sense of Nick and how he works. at: http://www.youtube.com/watch?v=5FHIVIAy
On the second day (May 20, Wednesday) Nick will teach the specific methods he has modeled from Frank Farrelly’s Provocative Therapy. As with other NLP modeling, by characterizing the specific different skills or moves that Frank uses, it makes it much easier to practice them individually so as to easily make them part of your NLP “toolbox.” Again, you can sample Nick’s teaching on You Tube, for instance,
http://www.youtube.com/watch?v=DBN6yCyB
Prerequisite: minimum of NLP practitioner training or equivalent background.
Maximum of 20 people, 9-12 AM and 1-4 PM each day, Cost $195 for both days, in advance, including lunch. (Ample and varied sandwich components will be provided for you to make your own gourmet sandwich.) Workshop fee is fully refundable if not enough people sign up, or in case of significant illness or hardship. (Attendance for either day alone may be possible if space is available, at $125.)
Questions: Call 303-442-2902 or email: andreas@qwest.net
http://realpeoplepress.com/blog/
NLP and Advertising
NLP in Advertising--Salvation Army Poster
The poster shown above was used by the Salvation Army in the UK. The first version of the poster was exactly the same as shown above, except that the word “CARE” after the words, “For God’s sake” was omitted. This first version was very successful in raising a lot of money. Then they added the word “CARE” as shown above, and donations dropped precipitously. How did the addition of this one word ruin a great ad?
The image of the small child who looks very confused and in need of help is probably what first meets the eye for most people, eliciting a theme of need and a response of caring.
But the words are important, too, including the words on the top of the poster eliciting sympathy for the child. The statement that the child could run faster backward than forward is particularly unique and evocative. Elegant.
The typography is also relevant. Using letters of different fonts, irregularly placed, looks like whoever made the poster was also quite needy. (Imagine the same poster, but with slick, nicely aligned typography, and notice the difference in your response.) And the blotchy look of the photo and the poster as a whole echoes this.
“Nice child” adds an amplification; not only has the child suffered, but it is a nice child, who surely doesn’t deserve such treatment.
“Who cares?” is an rhetorical question that is covertly directed at the reader, and which most people will respond to—either consciously or un—with feeling caring or empathy, and an inner “I do”—a very graceful amplification of what the reader is already feeling in response to the previous image and words. Everything at the top and middle of the poster is congruent in expressing need and eliciting caring.
“For God’s sake, give us a quid,” is a simple command, and again the whole focus is on the needy child, congruent with the words at the top of the page, and the neediness implied by the haphazard typography, etc. So the whole message is very direct and congruent, focused solely on the child’s need. Very elegant.
However, when the last sentence was changed to “For God’s sake, CARE, give us a quid,” that one word changes the focus, diverting attention from the congruent message that has been so artfully established. Now it is two separate commands, directing the reader’s attention in two different ways:
“For God’s sake, CARE,” commands the reader to CARE, directing attention to the reader’s feelings, a shift AWAY from attention to the child’s need.
Then “Give us a quid,” directs attention to the child’s need again; but it is too late; the carefully woven spell has been broken. How? Not only by the interruption of “For God’s sake, CARE,” but because this command has an uncomplimentary implication—that the reader doesn’t already care.
If the poster assumed that the reader was already caring, there would be no need to command the reader to care. If we assume that the reader is a caring person who has been responding congruently to the poster’s multiple eloquent pleas, the command to CARE (CARE emphasized by CAPITAL letters, which is a bit crude or rude in itself) is something of an insult, and not likely to induce them to give. And it didn’t.
–by Steve Andreas
http://realpeoplepress.com/blog/
Two Advanced NLP Trainings in Boulder, CO:
These will be small group trainings in our home, so be sure to sign up early if you want to ensure your spot!
I. January 24, 2009 (Saturday)
Steve Andreas: Advanced Small Group Consultation Seminar in our Home (north of Boulder)
For some time I have been wanting to meet with other NLP-trained people in an informal small group, both to teach and to learn. This first meeting will be somewhat experimental. Together we will discover what content and formats are most interesting and useful. Here are some of the options we can choose among:
• Present and/or demonstrate some newer patterns in NLP,
• Lead a review and critique of a videotaped client session segment or two,
• Do some open-ended change work demonstration sessions with clients, commenting on aspects of what I observed, thought about, and did, both verbally and nonverbally,
• Perhaps do some “What can I do with this client?” consultations,
• Present some refinements/updates of some older patterns,
• Respond to the questions and interests of participants.
• Do some “instant modeling,” for instance the difference between loneliness, which is frequently a problem, and solitude, which isn’t.
• If you have a client that you think might be willing to be a demonstration client, contact me by phone or email.
• See my new NLP blog http://realpeoplepress.com/blog/ for some articles about other approaches that can be understood in greater depth using NLP modeling, and that can add skills and flexibility to what you already do.
I am thinking about having additional one-day seminars with different content each time, perhaps once a month.
Prerequisite: minimum of NLP practitioner training or equivalent background, and preferably more.
Maximum of 20 people, 9-12 AM and 1-4 PM, Cost $95 in advance, including lunch. (Ample and varied sandwich components will be provided for you to make your own gourmet sandwich.) Workshop fee is fully refundable if not enough people sign up, or in case of significant illness or hardship.
II. May 19-20, 2009 (Tuesday/Wednesday) with Nick Kemp
Nick Kemp is a new and valued colleague whom I met earlier this year through Andy Austin, author of The Rainbow Machine, and enjoyed meeting in person at the IASH NLP Conference in September. He will be visiting Connirae and I in Boulder, and is willing to do a small workshop in our home on those two days.
On the first day (May 19) Nick will teach some very rapid and effective ways of working with anxiety and other strong feelings. You can view a demonstration of one of these methods and get a good sense of Nick and how he works. at: http://www.youtube.com/watch?v=5FHIVIAy
On the second day (May 20, Wednesday) Nick will teach the specific methods he has modeled from Frank Farrelly’s Provocative Therapy. As with other NLP modeling, by characterizing the specific different skills or moves that Frank uses, it makes it much easier to practice them individually so as to easily make them part of your NLP “toolbox.” Again, you can sample Nick’s teaching on You Tube, for instance,
http://www.youtube.com/watch?v=DBN6yCyB
Prerequisite: minimum of NLP practitioner training or equivalent background.
Maximum of 20 people, 9-12 AM and 1-4 PM each day, Cost $195 for both days, in advance, including lunch. (Ample and varied sandwich components will be provided for you to make your own gourmet sandwich.) Workshop fee is fully refundable if not enough people sign up, or in case of significant illness or hardship. (Attendance for either day alone may be possible if space is available, at $125.)
Questions: Call 303-442-2902 or email: andreas@qwest.net
http://realpeoplepress.com/blog/
NLP and Advertising
NLP in Advertising--Salvation Army Poster
The poster shown above was used by the Salvation Army in the UK. The first version of the poster was exactly the same as shown above, except that the word “CARE” after the words, “For God’s sake” was omitted. This first version was very successful in raising a lot of money. Then they added the word “CARE” as shown above, and donations dropped precipitously. How did the addition of this one word ruin a great ad?
The image of the small child who looks very confused and in need of help is probably what first meets the eye for most people, eliciting a theme of need and a response of caring.
But the words are important, too, including the words on the top of the poster eliciting sympathy for the child. The statement that the child could run faster backward than forward is particularly unique and evocative. Elegant.
The typography is also relevant. Using letters of different fonts, irregularly placed, looks like whoever made the poster was also quite needy. (Imagine the same poster, but with slick, nicely aligned typography, and notice the difference in your response.) And the blotchy look of the photo and the poster as a whole echoes this.
“Nice child” adds an amplification; not only has the child suffered, but it is a nice child, who surely doesn’t deserve such treatment.
“Who cares?” is an rhetorical question that is covertly directed at the reader, and which most people will respond to—either consciously or un—with feeling caring or empathy, and an inner “I do”—a very graceful amplification of what the reader is already feeling in response to the previous image and words. Everything at the top and middle of the poster is congruent in expressing need and eliciting caring.
“For God’s sake, give us a quid,” is a simple command, and again the whole focus is on the needy child, congruent with the words at the top of the page, and the neediness implied by the haphazard typography, etc. So the whole message is very direct and congruent, focused solely on the child’s need. Very elegant.
However, when the last sentence was changed to “For God’s sake, CARE, give us a quid,” that one word changes the focus, diverting attention from the congruent message that has been so artfully established. Now it is two separate commands, directing the reader’s attention in two different ways:
“For God’s sake, CARE,” commands the reader to CARE, directing attention to the reader’s feelings, a shift AWAY from attention to the child’s need.
Then “Give us a quid,” directs attention to the child’s need again; but it is too late; the carefully woven spell has been broken. How? Not only by the interruption of “For God’s sake, CARE,” but because this command has an uncomplimentary implication—that the reader doesn’t already care.
If the poster assumed that the reader was already caring, there would be no need to command the reader to care. If we assume that the reader is a caring person who has been responding congruently to the poster’s multiple eloquent pleas, the command to CARE (CARE emphasized by CAPITAL letters, which is a bit crude or rude in itself) is something of an insult, and not likely to induce them to give. And it didn’t.
–by Steve Andreas
http://realpeoplepress.com/blog/
